Sam’s Sweet Chilli Sauce is a British food company that was in need of a rebranded logo and packaging mockup for their launch of a new line of hot sauces. Sam’s wanted something bespoke that would be eye-catching and highlight their delicious sauces.
Therefore, I opted to forgo the traditional label and instead have the design screenprinted directly on the bottle face. That along with the vintage-style typeface offers and more hand-made quality to the overall design.