What’s more all-American than baseball and burgers? That’s exactly what brothers Howard and Marco were thinking when they came up with their idea for a gourmet burger food truck.
Playing off of the brothers’ theme, I created a branding package including logo design, food truck wrap, uniform design and takeaway packaging line. Subtle pinstripes and chunky typefaces create a design that feels classic yet fresh. The blue color palette is non-traditional and masculine—just like the Burger Bros themselves.