Coco Loco’s new “bean to bar” line of organic, fair trade chocolate wanted to pay tribute to the origins of their chocolate. Using color palettes based on the flags of the countries of origin helps create brand unity across the line while also highlighting the product’s individuality.
The perforated seamed opening in the middle of the cocoa bean illustration on the package mimics the way cocoa pods are opened to harvest the beans, giving the effect of literally going from “bean to bar.”