Nightowl Energy is a new player in the energy drink industry and wanted a logo and can design that would stand out on a crowded shelf. They also needed some punchy copy for their product, which I was happy to write for them.
For the logo, I wanted to create something with an edge, but pair it with soft and cool purples instead of harsh blacks. Additionally, the gold accents will grab the attention of even the most sleep-deprived consumer.